President Biden’s re-election campaign is ramping up its efforts with a $50 million advertising push in the month of July. Despite facing challenges and calls to drop out, the campaign is staying true to its strategy by focusing on key issues and increasing its presence in battleground states.
The new ads will address important topics such as abortion, economic fairness, and democracy, while Biden, Vice President Kamala Harris, and their spouses are set to travel to every battleground state this month. Additionally, a $17 million door-knocking effort is planned for July and August.
Amidst calls for change within the campaign, Biden’s team is emphasizing stability and normalcy. Despite recent criticisms of his debate performance, the campaign is doubling down on its strategy, citing the need for early and repeated ad spending to connect with voters.
Looking ahead, Biden’s schedule includes a mix of public appearances, interviews, and campaign speeches. Although facing tough questions and criticisms, campaign officials remain optimistic about the race’s competitiveness, dismissing any rumors of Biden dropping out.
As part of a new approach, Biden is expected to engage in more spontaneous moments, as mentioned in a recent news release. This shift comes after a viral video of the president at a Waffle House in Atlanta, showcasing a more unscripted and personable side of Biden.
