Excitement is in the air as nearly 30,000 fans gear up to witness Parma take on AC Milan at the iconic Stadio Ennio Tardini. The echoes of Giuseppe Verdi’s Aida set the stage for an exhilarating match on Saturday.
In a groundbreaking move, the Serie A action is set to reach approximately 125 million viewers in the United States as it makes its debut on national television. The game kicks off at 12:30pm ET on CBS, with hopes of breaking previous viewer records in the American market.
If the match between the two American-owned clubs delivers an entertaining spectacle—imagine a goal as spectacular as Jeremy Menez’s backheel in a thrilling nine-goal game in 2015—more opportunities may arise. The recent two-year deal between CBS Sports and Serie A opens the door for further collaborations.
🗣️ FOR THE FIRST TIME EVER A SERIE A MATCH WILL BE AIRED ON CBS 🚨
The crew will be LIVE on site for Parma vs. Milan on August 24 🇮🇹 pic.twitter.com/2N0TJuWaDP
— CBS Sports Golazo ⚽️ (@CBSSportsGolazo) August 14, 2024
The Serie A has undergone significant changes in broadcasting networks in the past, but a renewed partnership signifies stability and growth. Establishing an office in New York and fostering a direct relationship with broadcasters has enabled Serie A to tap into key markets like the United States and fuel its expansion.
This season, with nine out of 20 teams under North American ownership, Serie A is poised for international success. The league’s strategic focus on engaging Italian-Americans and enhancing its global appeal aligns with its ambitious revenue targets.
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With a renewed focus on international TV rights, Serie A aims to bridge the gap with premier football leagues like the English Premier League. The league’s recent collaborations with broadcasters reflect a forward-thinking approach towards audience engagement and revenue generation.
Inter Milan, Napoli, AC Milan and Juventus have each won Serie A in the past five seasons (Jonathan Moscrop/Getty Images)
The Serie A’s foray into new territories and innovative broadcasting models reflects the league’s adaptability and potential for future growth. By leveraging digital platforms and engaging with diverse audiences, Serie A aims to solidify its position in the global sporting landscape.
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As Serie A embarks on a new chapter of digital transformation, the league’s future success hinges on strategic partnerships, innovative content delivery, and sustained fan engagement. By staying ahead of the curve, Serie A aims to captivate global audiences and cement its legacy in the world of football.
Exciting times lie ahead for Serie A, with its sights set on captivating audiences worldwide and reshaping the dynamics of international football broadcasting. As the league continues to evolve and adapt to changing market trends, the stage is set for a riveting journey marked by innovation, growth, and unparalleled sporting spectacle.
(Top photo: Getty Images)
