Have you noticed more in-uniform interviews from NFL players this season? It’s not by chance. Last May, the NFL broadcasting department sent out a memo to key league personnel outlining access changes for the NFL’s television partners. The goal? To enhance the game content for viewers.
The memo detailed key additions:
- In-game coach interviews for all games
- Pregame player interviews for all games
- Network pregame locker room coverage
- Preseason player interviews
- Coaches’ booth network cameras
For example, during the opening week broadcast between the Cincinnati Bengals and New England Patriots, CBS sideline reporter Evan Washburn interviewed Cincinnati quarterback Joe Burrow right before kickoff. This new policy requires home clubs to make a high-profile player available for pre-kick interviews, offering viewers a unique insight into the players.
According to CBS Sports producer Ken Mack, hearing players speak in their own voices brings the audience closer to the game. The new access policy also mandates in-game coach interviews, providing exclusive insights into team strategies and mindsets during crucial moments.
NBC’s “Sunday Night Football” has taken advantage of these initiatives, interviewing players like Patrick Mahomes and head coaches during their broadcasts. This additional layer of access enhances the viewer experience, providing fans with unprecedented insights into the game.
Locker room coverage prior to the game is also part of the new access deal. Clubs must share pregame locker room footage with the telecasting network, adding a behind-the-scenes element to the viewer experience.
While in-game interviews may sometimes receive criticism for lack of insight, there are moments of valuable information and unique access that make them compelling. The networks see the value in showcasing these interviews to demonstrate their unparalleled access to key figures in the game.
As CBS Sports producer Ken Mack summarizes, in-game interviews can offer illuminating insights into the game’s progression and strategy. Fresh information directly from the coaches and players impacting the game adds a dynamic element to the viewer experience.
(Photo of Amazon “Thursday Night Football” sideline reporter Kaylee Hartung interviewing Buffalo Bills cornerback Ja’Marcus Ingram (left) and running back James Cook after their game last week: Cooper Neill / Getty Images)
