The Mountain West Conference: A Mid-Major Powerhouse in Transition
In recent years, the Mountain West has solidified its position as a dominant mid-major conference in college basketball. With San Diego State’s impressive run to the national title game in 2023 and six teams representing the league in the 2024 NCAA Tournament, the Mountain West stood out as a top-tier mid-major conference, overshadowing rivals like the American and the Atlantic 10. Late-night hoops enthusiasts found themselves drawn to the Mountain West games, even ranking it higher in watchability than the Pac-12.
However, just like other conferences, the Mountain West is now facing chaos driven by football and greed. Despite this upheaval, there is a glimmer of hope for basketball fans. The introduction of the new Six Pac configuration brings together San Diego State, Colorado State, Boise State, and Fresno State with Oregon State and Washington State, promising a revitalized brand for the Pac-12.
The addition of top-tier basketball programs from the Mountain West like San Diego State, Colorado State, and Boise State could potentially elevate the Pac-12’s basketball reputation. The prospect of luring powerhouse teams like Gonzaga from the West Coast Conference would further solidify the Pac-12 as a prominent basketball conference. With the need for expansion to reach eligibility criteria for major events like the College Football Playoff, the Pac-12 has the opportunity to reshape its identity and establish itself as a multi-dimensional sports powerhouse.
As the Pac-12 navigates its expansion strategy, focusing on schools with recent football success and strong basketball programs could be the key to success. Schools like Saint Mary’s, Grand Canyon, and Wichita State present compelling options for the conference, with potential to secure multiple bids to the NCAA Tournament each year. The Pac-12’s pursuit of these schools could elevate its status as a basketball-centric conference, attracting a broader audience and enhancing its competitive edge.
Amidst the realignment frenzy, the remaining Mountain West schools face uncertainty and the challenge of retaining FBS status. The addition of schools like New Mexico State could offer a sense of stability to the conference, preserving regional rivalries and historical connections. While the landscape of college basketball continues to shift, the sport’s appeal remains a driving force in television negotiations and branding opportunities.
As Gonzaga’s potential move looms large over the conference realignment saga, the Pac-12 has a unique chance to enhance its basketball reputation and strengthen its overall competitiveness. While the Mountain West grapples with survival in the changing collegiate sports landscape, the Pac-12 stands at a crossroads, poised to redefine its identity and elevate its position in the college sports hierarchy.
In the midst of uncertainty, the allure of competitive basketball and strategic positioning in the evolving sports market present both challenges and opportunities for the Mountain West and the Pac-12 alike.
